ACTIVISION X POGBA

Activision, one of the world’s leading video game development companies, turned to us for operational support in Turin for a special project. The star of the video was Paul Pogba, internationally renowned soccer player and Juventus star, who was included as an additional skin in the popular video game Warzone, along with other big names such as Neymar Jr.

Our mission was to document the entire day dedicated to Pogba and conduct an exclusive interview with him. During the interview, the footballer shared his passion for the game, recounting his personal connection with Warzone and his enthusiasm for being directly involved in the project. We also oversaw the creation of complementary visual content, focusing on the technical process that led to the creation of Pogba’s skin. This included capturing the player’s “game face,” a high-precision job conducted by Activision’s technicians, which we witnessed without ever interfering with the delicate operations.