VIDEO PRODUCTION
BANCA DEL PIEMONTE
Etinet SRL, a Savigliano-based communications agency, approached us to produce a series of content to promote an important client: Banca del Piemonte. The project included the creation of social sketches with the aim of highlighting the bank’s services in a fresh and engaging way, as well as the production of a dedicated spot to announce the bank’s partnership as Main Sponsor of some swimming pools in Turin.
For the commercial, we developed a cinematic and dynamic concept in line with the brand’s institutional identity. The creative idea was based on a swimming competition, where young athletes competed in an intense competition but with a light touch. The cast, composed of young people on target with the bank’s communication, contributed to making the video authentic and engaging, thanks also to an ironic moment that added dynamism to the narrative.
In parallel, social sketches were designed to promote the bank’s services in a more direct and immediate language, perfect for digital platforms. Through everyday situations recounted with irony, we made the benefits offered by Banca del Piemonte accessible and recognisable, increasing audience engagement.
During production, we took care of every detail to integrate the Banca del Piemonte brand in a natural way. In the main video, the logo was placed on the swimmers’ duffel bags and technical accessories, while in the sketches it was emphasised through sets and spontaneous interactions.
The result was a comprehensive and strategic project, balancing institutional elegance and emotional involvement. The commercial fully lived up to the client’s expectations, achieving excellent feedback on social platforms, while the sketches strengthened the bank’s digital presence, demonstrating the effectiveness of diversified storytelling to promote brands and services in an innovative way.
