MERLO

Merlo, world leader in the production of telescopic handlers, is a company of excellence in the industrial sector. Thanks to our collaboration with Etinet, a communication agency based in Cuneo, we had the opportunity to work with this prestigious company for over three years, contributing to the creation of numerous high-value contents. Of all these, the most ambitious and interesting project was certainly the web docuseries ‘Partner for Life’.

The series aimed to share the direct experiences of Merlo customers, showing how their machinery is used in real and diverse contexts. To do this, we interviewed users and documented the work they carried out with the telehandlers in complex environments such as farms, quarries and waste disposal centres. This journey took us to various international locations, including Spain, England and Italy, allowing us to fully explore the versatility and effectiveness of Merlo products in a wide range of applications.

From a technical point of view, the project was realised with a crew of two video operators and a sound engineer, a configuration designed to guarantee maximum flexibility and speed during filming in places that are often difficult to reach or operationally challenging. This choice allowed us to capture dynamic and detailed images, while maintaining the high quality that the project required. Production required meticulous work, with careful planning to optimise each day of shooting and make the most of the customers’ stories.