SURACE

Surace, a leading company in the production of mobility aids, commissioned us to create a video commercial to present their new electric wheelchair, the Skyway Evolution. This model has been designed to simplify the life of people with disabilities, offering advanced functionality and an innovative design.
The main objective was to create a commercial that emphasised the distinctive characteristics of the Skyway Evolution, showing how it can improve the daily life of its users. It was essential to convey a message of autonomy, comfort and safety, key values of the Surace brand.
We created a narrative that follows a typical day in the life of a Skyway Evolution user, showing how the wheelchair facilitates various daily activities. The scenes include indoor and outdoor movements, highlighting the versatility of the product. To emphasise the technical features, we included details such as the large luggage rack, adjustable armrests and backrest, and the footplate for the driver.