{"id":5991,"date":"2025-01-31T10:38:40","date_gmt":"2025-01-31T09:38:40","guid":{"rendered":"https:\/\/uncutstudio.it\/merlo\/"},"modified":"2025-03-24T12:05:28","modified_gmt":"2025-03-24T11:05:28","slug":"merlo","status":"publish","type":"page","link":"https:\/\/uncutstudio.it\/en\/merlo\/","title":{"rendered":"MERLO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5991\" class=\"elementor elementor-5991 elementor-4266\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6002ff2 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6002ff2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-438f169 e-flex e-con-boxed e-con e-parent\" data-id=\"438f169\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a049cc0 e-con-full e-flex e-con e-child\" data-id=\"a049cc0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd08db8 elementor-widget elementor-widget-pelicula_core_section_title\" data-id=\"bd08db8\" data-element_type=\"widget\" data-widget_type=\"pelicula_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \" data-holder-options=\"{&quot;line-breaks&quot;:&quot;&quot;}\">\n\t\t<h6 class=\"qodef-m-tagline\" style=\"margin-bottom: 20px;color: #EDD33D\">\n\t\tVIDEO PRODUCTION\t<\/h6>\n\t    \t<h1 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\tMERLO\t<\/h1>\n    \t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f86e1c animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0f86e1c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Merlo, world leader in the production of telescopic handlers, is a company of excellence in the industrial sector. Thanks to our collaboration with Etinet, a communication agency based in Cuneo, we had the opportunity to work with this prestigious company for over three years, contributing to the creation of numerous high-value contents. Of all these, the most ambitious and interesting project was certainly the web docuseries<strong> \u2018Partner for Life\u2019.<\/strong>  <\/span><\/p><p> <\/p><p><span style=\"font-weight: 400;\">The series aimed to share the direct experiences of Merlo customers, showing how their machinery is used in real and diverse contexts. To do this, we interviewed users and documented the work they carried out with the telehandlers in complex environments such as farms, quarries and waste disposal centres. This journey took us to various international locations, including Spain, England and Italy, allowing us to fully explore the versatility and effectiveness of Merlo products in a wide range of applications.  <\/span><\/p><p> <\/p><p><span style=\"font-weight: 400;\">From a technical point of view, the project was realised with a crew of two video operators and a sound engineer, a configuration designed to guarantee maximum flexibility and speed during filming in places that are often difficult to reach or operationally challenging. This choice allowed us to capture dynamic and detailed images, while maintaining the high quality that the project required. Production required meticulous work, with careful planning to optimise each day of shooting and make the most of the customers&#8217; stories.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-201a157 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"201a157\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5355fb9 animated-slow elementor-invisible\" data-id=\"5355fb9\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bad6599 elementor-widget__width-auto elementor-widget elementor-widget-pelicula_core_video_button\" data-id=\"bad6599\" data-element_type=\"widget\" data-widget_type=\"pelicula_core_video_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-video-button qodef--has-img\">\n\t    <div class=\"qodef-m-image\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1810\" height=\"1020\" src=\"https:\/\/uncutstudio.it\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-31-alle-10.46.52.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/uncutstudio.it\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-31-alle-10.46.52.webp 1810w, https:\/\/uncutstudio.it\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-31-alle-10.46.52-300x169.webp 300w, https:\/\/uncutstudio.it\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-31-alle-10.46.52-1024x577.webp 1024w, https:\/\/uncutstudio.it\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-31-alle-10.46.52-768x433.webp 768w, https:\/\/uncutstudio.it\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-31-alle-10.46.52-1536x866.webp 1536w\" sizes=\"(max-width: 1810px) 100vw, 1810px\" \/>    <\/div>\n\t\t<a itemprop=\"url\" class=\"qodef-m-play qodef-magnific-popup qodef-popup-item\"  href=\"https:\/\/vimeo.com\/928483688\" data-type=\"iframe\">\n\t\t<span class=\"qodef-m-play-inner\">\n\t\t\t<span class=\"qodef-icon-ionicons ion-md-play\" ><\/span>\t\t<\/span>\n\t<\/a>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-99bd1ad e-flex e-con-boxed e-con e-parent\" data-id=\"99bd1ad\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c1d99f e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"6c1d99f\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b145cf7 elementor-widget elementor-widget-text-editor\" data-id=\"b145cf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The result was a docuseries that attracted thousands of viewers on YouTube, offering an authentic and concrete view of the use of Merlo products. For the company, \u2018Partner for Life\u2019 proved to be an effective tool not only for showing the potential of its machinery, but also for highlighting the bond of trust and collaboration built up with customers over time. A project that successfully combined storytelling and technical promotion, fully enhancing the identity and excellence of the Merlo brand.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03ac2f6 e-grid e-con-full e-con e-parent\" data-id=\"03ac2f6\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3d37bd6 animated-slow e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"3d37bd6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d9fc5c e-flex e-con-boxed e-con e-child\" data-id=\"1d9fc5c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2d2421e e-grid e-con-full e-con e-child\" data-id=\"2d2421e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d79b91 e-grid e-con-full e-con e-child\" data-id=\"2d79b91\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f270799 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"f270799\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce1704c e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"ce1704c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e35c0f e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"1e35c0f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>VIDEO PRODUCTION MERLO Merlo, world leader in the production of telescopic handlers, is a company of excellence in the industrial sector. Thanks to our collaboration with Etinet, a communication agency based in Cuneo, we had the opportunity to work with this prestigious company for over three years, contributing to the creation of numerous high-value contents. 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