{"id":6007,"date":"2025-01-31T11:08:29","date_gmt":"2025-01-31T10:08:29","guid":{"rendered":"https:\/\/uncutstudio.it\/surace\/"},"modified":"2025-03-24T12:08:29","modified_gmt":"2025-03-24T11:08:29","slug":"surace","status":"publish","type":"page","link":"https:\/\/uncutstudio.it\/en\/surace\/","title":{"rendered":"SURACE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6007\" class=\"elementor elementor-6007 elementor-4307\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6002ff2 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6002ff2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-438f169 e-flex e-con-boxed e-con e-parent\" data-id=\"438f169\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a049cc0 e-con-full e-flex e-con e-child\" data-id=\"a049cc0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd08db8 elementor-widget elementor-widget-pelicula_core_section_title\" data-id=\"bd08db8\" data-element_type=\"widget\" data-widget_type=\"pelicula_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \" data-holder-options=\"{&quot;line-breaks&quot;:&quot;&quot;}\">\n\t\t<h6 class=\"qodef-m-tagline\" style=\"margin-bottom: 20px;color: #EDD33D\">\n\t\tVIDEO PRODUCTION\t<\/h6>\n\t    \t<h1 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\tSURACE\t<\/h1>\n    \t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f86e1c animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0f86e1c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Surace, a leading company in the production of mobility aids, commissioned us to create a video commercial to present their new electric wheelchair, the Skyway Evolution. This model has been designed to simplify the life of people with disabilities, offering advanced functionality and an innovative design. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">The main objective was to create a commercial that emphasised the distinctive characteristics of the Skyway Evolution, showing how it can improve the daily life of its users. It was essential to convey a message of autonomy, comfort and safety, key values of the Surace brand. <\/span><b><br><\/b><span style=\"font-weight: 400;\">We created a narrative that follows a typical day in the life of a Skyway Evolution user, showing how the wheelchair facilitates various daily activities. The scenes include indoor and outdoor movements, highlighting the versatility of the product. To emphasise the technical features, we included details such as the large luggage rack, adjustable armrests and backrest, and the footplate for the driver.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-201a157 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"201a157\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5355fb9 animated-slow elementor-invisible\" data-id=\"5355fb9\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bad6599 elementor-widget__width-auto elementor-widget elementor-widget-pelicula_core_video_button\" data-id=\"bad6599\" data-element_type=\"widget\" data-widget_type=\"pelicula_core_video_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-video-button qodef--has-img\">\n\t    <div class=\"qodef-m-image\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/uncutstudio.it\/wp-content\/uploads\/2025\/02\/UNCUTSTUDIO_SURACE-7-scaled.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/uncutstudio.it\/wp-content\/uploads\/2025\/02\/UNCUTSTUDIO_SURACE-7-scaled.webp 2560w, https:\/\/uncutstudio.it\/wp-content\/uploads\/2025\/02\/UNCUTSTUDIO_SURACE-7-300x169.webp 300w, https:\/\/uncutstudio.it\/wp-content\/uploads\/2025\/02\/UNCUTSTUDIO_SURACE-7-1024x576.webp 1024w, https:\/\/uncutstudio.it\/wp-content\/uploads\/2025\/02\/UNCUTSTUDIO_SURACE-7-768x432.webp 768w, https:\/\/uncutstudio.it\/wp-content\/uploads\/2025\/02\/UNCUTSTUDIO_SURACE-7-1536x864.webp 1536w, https:\/\/uncutstudio.it\/wp-content\/uploads\/2025\/02\/UNCUTSTUDIO_SURACE-7-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>    <\/div>\n\t\t<a itemprop=\"url\" class=\"qodef-m-play qodef-magnific-popup qodef-popup-item\"  href=\"https:\/\/vimeo.com\/991679563\" data-type=\"iframe\">\n\t\t<span class=\"qodef-m-play-inner\">\n\t\t\t<span class=\"qodef-icon-ionicons ion-md-play\" ><\/span>\t\t<\/span>\n\t<\/a>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-99bd1ad e-flex e-con-boxed e-con e-parent\" data-id=\"99bd1ad\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c1d99f e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"6c1d99f\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b145cf7 elementor-widget elementor-widget-text-editor\" data-id=\"b145cf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The video was used in the company&#8217;s marketing campaigns, helping to strengthen the brand image and promote Skyway Evolution as a cutting-edge solution for assisted mobility.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">This project emphasised the importance of effective communication in the medical device sector, demonstrating how an engaging narrative can highlight the benefits of innovative products such as Skyway Evolution.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03ac2f6 e-grid e-con-full e-con e-parent\" data-id=\"03ac2f6\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3d37bd6 animated-slow e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"3d37bd6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d9fc5c e-flex e-con-boxed e-con e-child\" data-id=\"1d9fc5c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2d2421e e-grid e-con-full e-con e-child\" data-id=\"2d2421e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d79b91 e-grid e-con-full e-con e-child\" data-id=\"2d79b91\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f270799 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"f270799\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce1704c e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"ce1704c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e35c0f e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"1e35c0f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>VIDEO PRODUCTION SURACE Surace, a leading company in the production of mobility aids, commissioned us to create a video commercial to present their new electric wheelchair, the Skyway Evolution. This model has been designed to simplify the life of people with disabilities, offering advanced functionality and an innovative design. The main objective was to create [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-6007","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/uncutstudio.it\/en\/wp-json\/wp\/v2\/pages\/6007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uncutstudio.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/uncutstudio.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/uncutstudio.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/uncutstudio.it\/en\/wp-json\/wp\/v2\/comments?post=6007"}],"version-history":[{"count":7,"href":"https:\/\/uncutstudio.it\/en\/wp-json\/wp\/v2\/pages\/6007\/revisions"}],"predecessor-version":[{"id":6365,"href":"https:\/\/uncutstudio.it\/en\/wp-json\/wp\/v2\/pages\/6007\/revisions\/6365"}],"wp:attachment":[{"href":"https:\/\/uncutstudio.it\/en\/wp-json\/wp\/v2\/media?parent=6007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}